In saying that, i went to a few hair salons yestaday in town and asked about male grooming. Most the people i asked at reception looked confussed, i couldnt find any leaflets or anything like that in the shops. I think the best target will be the Gentlemen Barbers, the ones that use the one blade razor.
They would also be a good source of information on what type of people come to the barbers in that area, what they get done to their beard and so on.